A University of London qualified Meso-American Archaeologist, specializing in Mayan ceramic figurines, Alex has been in the international wine and spirits industry now since 1994 where he started as an export manager in the booming Chilean wine sector. Alex has never ending energy and is a brand pioneer and get-it-done yesterday person. Based in Barcelona for the last fifteen years, Alex has sourced and blended wine, created brands and sold wine and spirits product into the UK, US, China, Holland, France, Switzerland, Austria, Sweden, Norway and Finland, Estonia, Germany, Italy, Spain, Canada, Brazil, Colombia, the Caribbean, Cuba and Russia. Alex is fluent in Spanish and French with native English and has accumulated a deep knowledge of the international alcohol beverage industry. He has also raised finances for his own natural sports nutrition brand start-up, which he sold in 2015. Total career trajectory to date includes Winery Export manager, UK Importer Brand Manager, European and Global Sales Director and Business Development consultant. Alex bases all his business in his company Drink-Smith where projects are conceived, forged and launched into robust product lines. Sustainability and environmental best practices are at the heart of all decisions made in Drink-Smith. Alex is a keen sport climber, trail runner, and still dreams he will become a big wave surfer. Alex is married and has three children ages 20, 15, and 13.